AEO / GEO Optimization
Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) for Australian businesses. When someone asks ChatGPT, Perplexity, or Google's AI about your category, your brand should be the answer it quotes. I make your site extractable, citable, and machine-readable, the exact method I run on this site.
AEO (Answer Engine Optimization) is optimizing so AI answer engines cite your content. GEO (Generative Engine Optimization) is the same goal under a different name. Where SEO tries to rank a page, AEO tries to get a passage quoted inside an AI answer.
The shift is already here: roughly 45% of Google searches show an AI Overview, and those overviews cut clicks by up to 58%. Meanwhile buyers ask ChatGPT and Perplexity the questions they used to type into Google. The winner is no longer the top blue link. It is the source the AI decides to quote.
AEO does not replace SEO, it sits on top of it. Good technical SEO is the foundation. AEO adds passage-level structure, authority signals, schema, and a machine-readable layer that AI systems and autonomous agents can parse.
Want the full method with code? Read the pillar guide, AEO and GEO: The Complete Guide, with downloadable templates.
AI answer engines cite sources they can extract and trust. Here are the gaps that keep you out of the answer.
If GPTBot, PerplexityBot, or ClaudeBot are disallowed, those platforms literally cannot cite you. First thing we check.
Answers buried in long prose. AI quotes self-contained passages. We restructure so every key point stands alone.
No statistics, no sources, no expert attribution. Citing sources lifts visibility ~40%, statistics ~37%.
No structured data means AI has to guess what your page is. Proper schema shows 30 to 40% higher AI visibility.
No llms.txt, no AGENTS.md, no data endpoints, no Agent Skills. Agents can't understand your offer, so they recommend competitors.
Brands are 6.5x more likely to be cited via Wikipedia, Reddit and industry sources than their own site. We build that presence.
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A visibility baseline plus a prioritised, page-by-page action plan. Where you are cited today, where you are not, and exactly what to change.
Most common
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Done-for-you. We implement the full method: content restructure, schema, and the machine-readable and agent-discovery layer, shipped to your site.
Ongoing
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Monthly monitoring and content that compounds. Track share of AI voice, publish citable content, and grow third-party presence over time.
Step 01
Baseline your AI citations, crawler access, schema, and extractability. Identify the queries that matter and who wins them today.
Step 02
Restructure content into extractable blocks, add statistics and sources, and implement schema markup across priority pages.
Step 03
Ship the agent-discovery layer: llms.txt, AGENTS.md, structured data endpoints, and an Agent Skills manifest.
Step 04
Track share of AI voice month over month, grow third-party presence, and compound the gains with citable content.
Answer Engine Optimization: structuring content so AI answer engines like ChatGPT, Perplexity and Google AI Overviews cite it. SEO ranks a page; AEO gets a passage quoted.
They describe the same goal, being cited by AI. GEO uses the generative-AI framing, AEO the answer-engine framing. The tactics are identical.
No. SEO ranks in a list of links; AEO gets cited inside an AI answer. They are complementary, and good SEO is the foundation AEO builds on.
Yes, delivered remotely across Melbourne, Sydney, Brisbane, Perth, Adelaide and internationally. Platform and CMS agnostic.
By citations and share of AI voice, not rankings. We baseline your citations across the major AI platforms and track them month over month.
Not for search ranking, AI search crawlers largely ignore it. It is a useful Business-to-Agent file. The real levers are structure, authority, schema and third-party presence, which is what we focus on.
The full method, with code and downloadable templates.
A code-first guide to AEO and GEO (answer engine optimization): what it is, how it differs from SEO, and the exact files, schema, and paths to get cited by AI. With downloadable templates.
Read analysis30-minute call. Tell me your category and the questions your buyers ask AI. I'll show you where you stand today and scope the fastest path to being the answer AI quotes. No slides, no fixed package, quoted to your site.